Itrim, the Swedish weight loss program, is coming to Lafayette, in the former Design within Reach Store at La Fiesta Square, 973 Moraga Road. According to their Facebook page, they will begin accepting registrations April 16th with the center opening in June. Lamorinda Weekly reported that Itrim has partnered with the founders of the fitness club Club One which has 15 Bay Area locations.
From their website:
Itrim is a network of conveniently located centers that offer a one-stop solution for one of the world’s biggest challenges. Founded in Sweden in 2003, Itrim has helped thousands of people lose weight and keep it off. The combination of well designed and personalized weight loss plans, coaching and a combined approach of eating and exercise routines, makes the Itrim program truly unique. Members join for 1-2 years. The first phase is a rapid weight loss program, followed by lifestyle coaching and exercise training to make lasting, healthy changes to the way you live. Scientific studies have shown Itrim members lose an average of 25 lbs in 10 weeks and 74% keep it off. More importantly, Itrim members say they enjoy the process. Over 80% of members recommend Itrim to their friends and many choose to continue their membership long after they have lost weight and changed their lifestyle habits. Itrim is a community, a fitness center, a personal coaching resource and a remarkable new solution to a growing problem in America.
Sounds intriguing, has anyone ever heard of this?