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Le Creuset Closes

This is somewhat old news but Le Creuset, the French cookware store on Mt. DIablo Blvd. in Walnut Creek has closed. At one time, Walnut Creek boasted 5 kitchen stores, Kitchen Table, Williams-Sonoma, Sur La Table, Viking and Le Creuset. Now only three remain, Viking and Le Creuset having closed.

Le Creuset had one of the most unfortunate locations that they failed to understand when they leased the place. On a map it looks ideal, in the heart of downtown, near the other kitchen stores etc. But that particular location is offset about 5 feet inwards such that it was almost impossible to see their signs from the corner of Locust St. and Mt. Diablo Blvd., where most people would be crossing from. Unlike other Le Creuset outlet stores, this Le Creuset was one of the first dedicated Le Creuset stores not outlet-related, and was intended as a test to see how it would perform nationwide. I’m afraid they may have come to incorrect conclusions about how well such a store could do, as well as Walnut Creek in general based on the unfortunate store location. Or maybe it was the super-heavy cookware afterall. 😉