I finally had a chance to drop by the newly opened SusieCakes bakery in downtown Lafayette where everything looked amazing, both in terms of store design as well as bakery items. They even offered free doggie treats out front which you can see in the bottom left of the photo. Nice touch. I noticed a cake sample right away and it was excellent. I bought a chocolate chip cookie as I always do when trying new bakeries out for comparison purposes, and it was superb as well.
However, I have a bit of a pet peeve that I want to see how others feel about. As I was browsing their display case, I noticed there were no prices. When I’m deciding what to order I tend to take price into account. When I go to a cafe I look up at the board and check the prices, when I shop at a clothing store I check the price tag to help me decide what to buy, when I shopped at the Walnut Creek Baking Company (RIP), I looked at the prices listed next to items. Helpful information before deciding to get a snickerdoodle, or mini-cupcake, or frosted holiday cookie.
At SusieCakes, as you can see from the photo, it was rather crowded. A friendly person behind the counter asked if she could help. I looked at her, then looked at the display case to double check that I’m not losing my mind and that indeed there were no prices listed, then looked at her again, and started asking her how much things cost. Not wanting to hold up people as the employee told me the prices, she mentioned that there was a menu with the prices. So now I’m going back and forth between the menu and the display case trying to figure out what to order.
Then I get to the cashier and noticed a postcard mentioning Thanksgiving pie pre-orders. Again, there is no price listed. I ask the cashier why there are no prices listed and she explained that they want to engage us the customer. I was smiling incredulously as people were waiting behind me. So I asked her how much the pies were. She explained that the pumpkin pie and pecan pie are $18.95 and the apple pie is $24.95. Now am I expected to remember these prices as I bring the postcard home to show my wife? Why couldn’t they just put the price on the postcard? I already know it’s going to be delicious I know it’s going to be made from scratch. What’s there to engage about? I just want to know the price! So I took a pen that’s used to sign credit card receipts and wrote the price for each pie on the postcard. Meanwhile the people behind me are probably wondering what the hold up is. Frankly, it felt very awkward.
So for Friday’s question of the day, should bakeries post prices on a board or next to the items for sale à la WCBC, or are prices passé and not really relevant in this day and age?