Earlier this week we saw a great sign by Ministry of Supply, Beat the 102° Heat. The other day I was in Broadway Plaza again in sweltering heat trying to stay hydrated and alive while strolling around when I spotted this sign at True Religion: BRING THE HEAT
Now Beat the Heat make sense to me, but Bring the Heat? No thanks, I don’t want to bring it at all. Unless they mean, bring us your overheated body inside our store so we can cool you off!
