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Broadway Plaza Ironic Sign of the Day

The reasonable sign says:

We’re Doing our Part
Make a difference and
Conserve energy today!
Please keep the doors closed
& the green in
Make everyday Earth Day

However, note the image towards the bottom. It’s a picture of a green dollar bill holding up a “Thank You” message. So the question is, is the “green” referring to the environment, or is it referring to the increased profit Broadway Plaza retailers stand to make by lowering their electricity bill?

PS Bonus points to anyone who can point out the grammatical error in the sign.