Spotted in Concord, the sign says, “El Azucar Muerde” (Sugar Bites):
From the first 5 Contra Costa website:
In an effort to prevent childhood obesity, First 5 Contra Costa and the Healthy and Active Before 5 collaborative have launched a hard-hitting campaign urging parents to protect their toddlers and preschoolers from sugary drinks, and serve them water instead.
As you can see from the artwork, we’re not pulling any punches with this campaign.