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Sign of the Day – The Original Hot Dog Place

Spotted on the side of The Stadium Pub at 1420 Lincoln Ave in downtown Walnut Creek, the sign says:

THE ORIGINAL HOT DOG PLACE
Est. 1976
Dedicated to Hot Dog
Lovers Everywhere By The
California Hot Dog Historical Society

Does anyone know the story behind this? I understand this used to be a restaurant called “The Original Hot Dog Place”, but surely the California Hot Dog Historical Society is a joke?