1365 N. Broadway, Walnut Creek
A few years ago Mattress Firm bought Sleep Train for $425 million according to this Wikipedia article. Recently all Sleep Train stores have been renamed to Mattress Firm as you can see in the photos of the Walnut Creek store on N. Broadway.
From a marketing point of view, which is the better name, Sleep Train or Mattress Firm? Sleep Train has two syllables while Mattress Firm has three. Sleep describes an action or condition while mattress describes the product. Train has no relevance unless it means one can train oneself to sleep better. Firm could mean a firm mattress which may be off-putting to those who prefer soft mattresses. Or it could mean firm like a company. Confusing!
