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Step into the Broadway Plaza Time Capsule


Earlier this month I reported on some scuttlebutt about an empty storefront being turned into conference space, and recently I noticed they added 2 images from inaugural Broadway Plaza store advertisements and an aerial view of Broadway Plaza as well.

From the October 10, 1951 Contra Costa Times:

Here is an ad with all the new stores listed:

Of these stores, I’d be most curious to check out, “Le Savarin Bakery”, and “Dwight’s New Yorker Delicatessen”. Also listed is:

  • J.C. Penney Company
  • Sears Roebuck and Company
  • F. W. Woolworth Company
  • Senior’s Junior Boot Shop
  • Singer Sewing Machine Company
  • Mode O’Day Frock Shops
  • Joseph Magnin Company
  • Lucky Stores
  • Faust’s Restaurant & Cocktail Lounge
  • Stephen’s Fountain Lunch
  • Le Savarin – Bakery
  • A.C. Kenville Health Food Store
  • Dwight’s New Yorker Delicatessen
  • Diablo Ice Cream Shop
  • The Toy House

What I’d like to know is what kind of health food was sold back in 1951? I never even realized they had health food stores back then! Does anyone remember these stores?